Advice for Startups: Careers Sites Are Landing Pages
Most companies put design first. That’s a misguided approach. Design means little without the right information.
Found, XMTP Labs, and Reserve are Hiring on Before You Apply
Learn about the teams at Found, XMTP Labs, Reserve, and 70+ other tech companies that are hiring—before you apply.
A (Live) LinkedIn Audio Session: How to Measure the Effectiveness of Recruiting Content
Nathan and Nate are Live today discussing why traditional analytics don't apply to content.
Employer Branding for Startups: Recruiter Efficiency and Candidate Experience
Focus on how to create a better experience for your recruiters and your candidates—and don't invest in long, tedious branding exercises that usually end in disagreements, stalemates, and nothingness.
It's Rarely All of the Time
Absolutes cover up the fact that behind the curtain things are probably more like Sometimes, or Maybe, or even Not At All.
A (Live) LinkedIn Audio Session: Is the Employer Branding Industry Dead?
Every Wednesday, Nathan Jefferson and I will co-host a weekly Live audio event on LinkedIn in conjunction with The Content Recruiter pod.
Everyone Should Not Be a Content Creator
We need to be honest about the fact that although we all have the capabilities to be creators, very few are actually equipped to do it well.
The Propogation of Authenticity
Authenticity on social media is impossible. Everything is a filtered version of reality—including this post.
Should Sales Enablement for Recruiting Replace Talent Marketing?
When I pay attention to behaviors instead of getting caught up with lofty, nice-to-have ideas, it forces me to look at marketing the products that are jobs, teams, and organizational cultures through the most pragmatic lens possible.
Breaking Down an Internal Leader Becoming an Influencer to Drive Recruiting Leads
In theory, this sounds like a clever idea. It’s sure as hell an agreeable one.
