The best way to progress in your career is by being really good at your work. It’s not by being popular online.
The gap between personally popular and professionally adept can be quite wide.
Smart hiring managers know this. It’s why they recruit and hire based on competence—not on follower count.
Linchpin status will always be reserved for the proficient.
(And hype will always be reserved for those who can’t properly identify a distraction.)