Content For a Better Candidate Experience

Let’s get tactical.

These are the foundational pieces of content that every company needs to create if they want to provide a better candidate experience.

1. Your process for hiring new team members.
2. Your criteria for evaluating candidates.
3. A cheat sheet for understanding your business.
4. An opinion piece on your industry.

Bonus: put them all together in one “nutshell” blog post.

By doing this, you will:

• Manage expectations upfront.
• Make your recruiter’s lives easier.
• Help nonqualified candidates opt-out at the top of the funnel.
• Allow your recruiters to have more educated, productive conversations.
• Establish your brand voice and energy.
• Have tactical and flexible content with a long shelf life.

How to distribute these:

• Send to candidates before they apply.
• Send to candidates after they apply.
• Send throughout the interview process.
• Display on your careers site.

By keeping your content practical and flexible you’re always creating with the end-users in mind––your recruiters and your candidates.