If you’re leading marketing at a high-growth startup and truly believe that people are your most valuable asset, create an environment of shared resources and support with employer branding.
It most cases, you’re the bridge––at least when it comes to having the attention of key stakeholders.
You have the budget, the resources, and the built-in credibility.
And your endorsement can get employer branding the buy-in it deserves.
Own that and act on it.
Because there’s no middle ground here.
Either you believe that employer branding is going to help attract the right people to scale the company and create a more connected culture, or you don’t.
If you don’t, just come clean that you think employer branding is BS, and let’s move on.
But if you do, this is your opportunity to create something that few companies have been able to––a symbiotic relationship between marketing and employer branding.