If you want to continually align with market needs, view your organization as an incubator.
You’ll never be short on:
- Problems to solve
- Practical solutions to provide
Not only will this mentality guarantee that you’re always relevant, but it will also empower your employees to be thinkers and problem solvers first.
Businesses and employees often stall when they lack creative expression.
And when creativity does happen it’s typically in a bubble, only applicable to current products or services.
This level of iteration can be blind to larger shifts in the market that can be addressed outside of current solutions.
Be different by thinking differently about organizational design.
Intentionally structure your environment to be a forcing function for continual creativity.
Note: This is also a powerful mentality to embrace at the function level.