If you believe that having a public-facing engineering team makes it easier for the competition to poach your people; let me ask you this:
Does your current recruiting strategy consist of sending cold messages to engineers who work at other tech companies?
The reality is that most tech recruiting boils down to this:
Let’s all try to poach each other’s engineers. 🤝
The poaching is already happening. You’re doing it. They’re doing it.
So you might as well get the most out of your engineers while they’re with you.
Leverage all the channels you can to position your engineering team as the best people working on the coolest shit.
- AMA’s and fireside chats. (IMO, the most underutilized content and community strategy.)
- Engineering blog
- Organic social: your engineers sharing thoughts and opinions on LinkedIn, Twitter. (The biggest missed opportunity for creating an eng brand.)
- Podcast: product, what you’re building, how you build, mindset, team culture.
Ponder this: Do trust, autonomy, and the ability to share your work with the outside world correlate to increased loyalty and therefore greater retention?
(That was rhetorical.)
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