There’s a fine line between inspiring and annoying.
We are inspired by new––new thoughts, ideas, opinions. New ways of looking at something.
Annoyance stems from boredom. Think about how you feel when you experience the same tired messaging over and over.
Boredom is created by a lack of relevance.
A lack of relevance results from a lack of empathy.
A lack of empathy is a symptom of not paying attention to the market.
And not paying attention to the market comes from assumptions, arrogance, and naiveté––aka laziness.
Don’t ever take the easy way out when it comes to content creation. You’ll just end up being annoying.
And nobody likes annoying.