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Writing: The Employer Branding X Factor

(20-second read)

Employer Brand leaders –– Beg, borrow, or steal to get a writer on your team.

This can be someone you hire yourself, someone you poach from the marketing team, or an external resource that acts as an extension of your team.

They will touch your careers site, job descriptions, and blog posts––even ghostwriting for your engineers and leadership.

And most importantly, they will bring your ideas to life.

This is how your creative work can start to scale.

Once that happens, people take notice internally.

This whole employer branding thing starts to make sense.

And opportunities and resources begin to unlock.

All because you were able to create and show your work (and your worth).