(30-second read / 1:52 watch)
The reason content works in recruiting is because it acts as a filter at the top of the funnel.
That’s the goal: More productive conversations with the right people instead of spinning your wheels playing the volume game.
This is about regaining time––something that Talent leaders and recruiters don’t have.
And it’s the reason employer branding is so hard to get off the ground.
As a Talent leader, imagine a world where your day isn’t filled with back-to-back candidate calls.
Instead, you’re able to step back and become hyper-aware of the candidate experience.
We all know that personalization connects people with your brand.
But it’s next to impossible to achieve when you’re operating in a continually reactive state.
Content filters. And filters give you space to think.
This isn’t just about better candidates. You need time.
Create in order to get it back.