A convergence of trends in the tech labor market is giving hope to the idea that the playing field can be leveled for two key groups fighting for access and awareness:
- Overlooked candidate groups who have historically been denied access to the high-growth tech space.
- High-growth scaleups that are largely unknown and being devoured by Big Tech’s dominance over the sales, marketing, and engineering talent pools.
Capital: The tech industry is flooded with VC money and companies need to hire skilled workers at scale. Supply and demand favor the candidate market.
Remote work: Tech companies can now source talent anywhere. No longer do you need to live in a tech hub to be hired by a tech hub company.
Salary increases: If you build and/or design software, starting with a six-figure salary out of the gate is officially a reality. You can leapfrog your peers at any stage in your career and provide you and your family with a comfortable and flexible life.
Skill acquisition: IMO, this is the game-changer. The ability to acquire high-demand skills—virtually ungated—is accessible to anyone with the desire and drive to learn.
- On-demand education: Affordable bootcamp's and free online courses can fast-track learning on your own time and without the baggage of a fancy degree.
- Communities: You can learn to sell, market, design, and build products better than some (most?) in-house leaders by immersing yourself in the right communities. Example: Check out Refine Labs and their Demand Gen Live’s for unparalleled marketing education. (BTW, if you’re hiring marketers, you might want to check out that talent pool.)
The high-growth tech world has a reputation for being elite and largely inaccessible to the majority. Hell, I’ve been critically outspoken about this myself.
Now, due to this unique combination of trends, the opportunity for change and competition is real.
So what can this all mean for talent marketing?
If this describes your product, then this is your framework for telling a combination of stories in audio, video, and written format.
This is the definition of capitalizing on what’s trending.