This is an example of how we leveraged a strategic ad buy + content to source qualified candidates for three open positions.
The premise: We’re hiring at Before You Apply. And diversity of thought is a core cultural value.
Here’s the sourcing experiment we recently ran + its results:
The experiment: We purchased a prominent ad spot on The Flip Side, a daily newsletter that breaks down a single political topic from both the left and the right. TFS readers are looking for a balanced perspective.
The ad: A simple 500 word/75 character ad that drove candidates to our Before You Apply team profile which also lists our three open roles.
The results: 22 applicants across three positions with 60%+ being qualified candidates.
Here’s why this worked:
- Zero outbound sourcing (all marketing, no sales)
- Low volume, high quality (we can actually manage this)
- Niche demographic (we optimized for culture alignment to start, not resume or background)
- The ad drove to a) authentic content, that b) gave a deep look into our company and team culture, that then c) either attracted or repelled candidates.