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How You Scale Content

How You Scale Content

Design a framework that enables your employees to create.

That’s how you scale content.

Building templates and a clearly defined “how-to” process that allows employees to plug in their own unique stories creates scalability––and a whole lot of alignment.

For small teams who are tight on budget and low on bandwidth and resources, remove friction by templatizing the creative process.

Easy and repeatable are good things.

Shout out to Nicole Parish and Qualtrics in this video. Their “Why Qualtrics” stories are an inspiration and proof that scalable EB content is possible.

P.S. James Hornick and I are going Live today at 12 pm PST with a new episode of The Employer Content Show. We’re discussing the details of how we create our own content.

If you’re interested, here’s the link to join.