1 min read

If You Want To Contribute, Then Context Matters

Context connects a person to an idea. It establishes that this isn’t for everyone, it’s for you.

15-second read

Your feed sucks because it's lacking context.

It’s polluted with posts that offer little to no indication of who they’re for and why that group should care.

Context connects a person to an idea. It establishes that this isn’t for everyone, it’s for you.

It’s intentional. Specific. Narrow. Useful to a group.

This is why context contributes, whereas generalizations detract. Because you, my friend, are not general. You’re specific. At least when you’re on here you are.

Moral of the story: Always sacrifice engagement numbers for context. The more narrow you are, the more valuable you are to a specific group. Think 1000 true fans.

(For those of you seeing the irony, high five.)

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