Right now, there are two missed opportunities due to the divide between employer branding and marketing:
Employees are deterred from having their own professional voices because of antiquated social media policies.
Marketing needs to see employees as valuable brand advocates and leverage their influence internally to remove these roadblocks.
Marketing avoids showcasing their company’s culture to prospects and customers out of fear it will detract from selling.
This leaves consumers uninformed and therefore unable to connect with brands on a deeper cultural level.
Employer branding and marketing have to get on the same page if a relevant impact is going to be made.
Or, these teams can continue running the same playbook of siloed work and divided goals.
But that just seems short-sighted when it’s pretty clear what the market cares about.