1 min read Newsletter

My Two Cents on LinkedIn Organic Growth

There’s a flurry of “how to grow your audience on LinkedIn” content flying around these days.

Here is my two cents on LinkedIn organic growth (keyword: organic):

1. Post.

  • A lot. For a long time.

2. Detach from engagement numbers.

  • They don’t matter. Caring about likes, comments, and follower count = distractions.

3. Reply to your comments.

  • Trust me, you’re not too big for this––you’re not Instafamous. (But apparently, some think they are.)

4. Realize that LinkedIn is not real life.

  • Your job, business, and family are. Social is a filtered version of reality––yours and theirs. A Like doesn’t mean that someone actually likes you. And poor engagement doesn’t mean that they don’t. Perspective, people.

5. Ignore, unfollow, and/or block anyone who posts about “growing your personal brand” on LinkedIn.

  • They’re not in it for you––and likely part of #6.

6. Do not join an engagement pod.

  • This is the fastest way to a) get blackballed by the OG’s on this platform, and b) build a worthless, hollow audience of numbers, not carers.

Lastly, if your business is dependent on LinkedIn, you’re screwed. LinkedIn is simply a distribution channel.

There you have it.

No guides, coaches, or courses needed.

You might also like...

Jan
26

Everyone Isn't a Nail

There are brand channels. There are marketing channels. There are sales channels. But for some reason, sellers (yes, you recruiters and salespeople) think that every channel is a sales channel. They’re not.
2 min read
Jan
24

Why Pallet’s Paid Influencer Model Won’t Work in Recruiting

The reality is that the majority of followers are largely unqualified to do the work that the influencer appears to be qualified to do themselves.
2 min read
Jan
17

Is This the End of the Managerial Class?

Careerist managers who’ve long been able to coast under the radar, cover their asses with bullshit reporting up the chain, and who are really good at shifting blame don’t have any applicable skills to stand on.
1 min read
Jan
10

When Moving Recruiters to Sales Roles Instead of Laying Them Off Doesn’t Make Sense

You can’t move people to a department that largely doesn’t exist anymore.
2 min read
Jan
03

A 2023 Recruiting Industry Trend: Hiring Grown-Ups

If a company wants to offer a remote working environment while mitigating their exposure to lost productivity due to immature employees collecting paychecks without fulfilling their end of the bargain, hiring grown-ups feels like a smart move.
2 min read