Posting isn’t about building a following.
It’s a thought exercise for yourself.
The creative process keeps you sharp.
It’s a forcing function for discovering new ways to evolve your industry.
Post for you and nobody else.
And if results do happen, it’s because you’ve also become a thought partner to others.
Start seeing this for what it is––much needed thinking time.
Do this and desired outcomes change.
And the only thing that will matter to you is your continual growth.
Everything else is just a distraction.