The lack of sophistication and skill in Employer Branding and Recruitment Marketing is why recruiters still have to hammer cold outbound.
Recruitment Marketing teams think that programmatically advertising their jobs equals marketing. It doesn’t. Not even close.
The high volume of low-quality applications that they’re generating has their recruiting teams overwhelmed, spinning their wheels, and providing subpar (or terrible) candidate experiences.
Meanwhile, Employer Brand leaders are unaccountable to new hire metrics and instead spend their time daydreaming about how they’ll use Canva to promote their next cultural initiative on social media.
They measure vanity metrics and parade around their shiny new careers site as if they're success stories.
It feels like nobody is working to improve recruiter outcomes and make the job of their talent team easier.
Head's of Talent and their recruiters have to become their own creators and content marketers.
Because nobody is going to do it for them.