1 min read

Recruiting is Officially an Awareness Game

(15-second read)

Reminder: Nobody is searching for your careers site.

You have to lead them there.

And startups, your candidates aren't searching job boards either.

So unless you become really good at creating content at scale and distributing it where your candidates live online, the best engineers and salespeople still won't know who you are.

You have to become influential within your industry if you want to garner the right attention.

Recruiting is officially an awareness game.