The gist: We remember the interactions––not your design, not your tagline, not your glossy style guide.
If companies stepped back and realized that the experiences their prospects, customers, candidates, and employees have are their brand, everything could change.
Strip away all the creative, fancy design, and complicated strategy.
By just focusing on creating the experiences that each of these groups wants––not the experiences they’re forcing in an attempt to drive revenue and cut costs––brand perception would dramatically change.
And lead to so much organic growth that traditional sales as we know it would become obsolete.