1 min read Newsletter

The Reality Of Employee-Generated Content

Here’s what needs to happen for employee-generated video content (EGC) to make sense:

  • The culture is worthy of promoting
  • The company itself believes in employer branding
  • Evergreen content is already in place
  • Employees are clear on the company’s values
  • Employees agree with those values
  • Employer branding has the credibility to get company-wide buy-in
  • A large set of diverse employees volunteer to run a proper test campaign
  • Employees are comfortable recording themselves and sharing publicly on social
  • Employer branding has the marketing skills to distribute content at scale
  • Tools, bandwidth, and resources are in place to enable execution
  • Budget

Here’s the reality for most companies:

  • Little to no EB content in place
  • Employer branding has the credibility to get company-wide buy-in
  • Employees are unclear and/or lack alignment on the company’s values
  • Employees are not bought-in to being talent partners
  • Employer branding does not have the credibility that marketing has
  • Employer branding does not have the marketing skills to distribute content effectively
  • Little to no employer branding budget––especially now
  • Little to no bandwidth or resources––there’s no time or support
  • The company doesn’t value employer branding

In theory, EGC is not a bad idea.

It’s just unrealistic for most companies.

You might also like...

Jan
26

Everyone Isn't a Nail

There are brand channels. There are marketing channels. There are sales channels. But for some reason, sellers (yes, you recruiters and salespeople) think that every channel is a sales channel. They’re not.
2 min read
Jan
24

Why Pallet’s Paid Influencer Model Won’t Work in Recruiting

The reality is that the majority of followers are largely unqualified to do the work that the influencer appears to be qualified to do themselves.
2 min read
Jan
17

Is This the End of the Managerial Class?

Careerist managers who’ve long been able to coast under the radar, cover their asses with bullshit reporting up the chain, and who are really good at shifting blame don’t have any applicable skills to stand on.
1 min read
Jan
10

When Moving Recruiters to Sales Roles Instead of Laying Them Off Doesn’t Make Sense

You can’t move people to a department that largely doesn’t exist anymore.
2 min read
Jan
03

A 2023 Recruiting Industry Trend: Hiring Grown-Ups

If a company wants to offer a remote working environment while mitigating their exposure to lost productivity due to immature employees collecting paychecks without fulfilling their end of the bargain, hiring grown-ups feels like a smart move.
2 min read