1 min read

The Ripple Effects of Lazy Salespeople Spread Across Their Entire Industry

Pissing off a founder (in my example) might just be collateral damage in many outbound playbooks—chalked up to “it’s just part of doing sales”. What’s not considered is that with every lazy message sent, it becomes harder for your fellow salespeople—the ones who actually do care—to do their jobs.

30-second read

Spend 30 seconds on our website and you’ll know that we don’t need this service.

We create content for our customers.

We create content for ourselves.

And it’s not just any content, it’s content with a strong video component.

Add to the fact that our publicly-facing sales page is built using Notion and it’s pretty clear that we don’t do anything polished at our company.

This is all obvious if you take more than zero time to get to know us before reaching out.

Salespeople, stop being so lazy.

I don’t mind a DM about your thing. In fact, I get giddy when I receive a well-played cold email. I’m a salesperson. I’m our salesperson. Respect for the game is there.

What I have no tolerance for is laziness. Laziness is disrespectful to the art that is sales. And it’s a subtle middle finger to people's time.

Pissing off a founder (in my example) might just be collateral damage in many outbound playbooks—chalked up to “it’s just part of doing sales”.

What’s not considered is that with every lazy message sent, it becomes harder for your fellow salespeople—the ones who actually do care—to do their jobs.

Because these types of messages get filed under the general mental folder labeled “salespeople don’t care”. Not "this salesperson doesn’t care".

The next time you want to generate large prospecting lists using zero intent filters like “Job Title” in order to spray and pray templates across email and InMail, I encourage you to pause and consider that what you’re about to do will not only hurt the brand that you represent, but it will damage the perception of your entire industry.

P.S. Recruiters, this goes for you too.

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