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The Utility of Frameworks

A framework becomes useful to the masses when you generously share steps that are broadly unknown.

25-second read

A framework is a tool. A thing for people to follow in order to accomplish a desired outcome.

The utility of a framework is dependent on the novelty of its steps. When the tool opens people up to a new and better way of doing something, friction is removed. If implemented at scale, the system improves for everyone.

Summed up: A framework becomes useful to the masses when you generously share steps that are broadly unknown.

That’s how a framework becomes a marketing asset used to spread an idea.

P.S. One way to have an impact is to become known as the shortcut.

(This post assumes that the framework is used for good. I fully understand that not all are.)


In the spirit of frameworks, the attached is a scorecard for evaluating your candidate experience. Additionally, it can be a guideline for creating content that can be used throughout your hiring process. It’s designed from the UX research we conducted with senior-level software engineers and salespeople. The document breaks down the methodology for gathering the data.

I’ve shared this asset no less than half a dozen times over the years. If you haven’t seen it yet, I hope you find it useful.

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