15-second read (+1:56 video)
Reframe: Marketing your company to talent is just personality at scale.
Your people showing their personalities to the outside world = relatability and trust.
Deep subject matter content?
Long-form or short-form?
Highly produced or scrappy?
Fun, whacky, educational?
Written posts or video…or memes?
LinkedIn, YouTube, IG, TikTok, Twitter, niche platforms?
Whatever fits your people's personalities, let them do it. There are no rules anymore.
This is talent marketing today.