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This Is Still One of the Best Pieces of Recruiting Content I’ve Seen

Why documenting your work is the ultimate form of recruiting content.

15-second read

To this day, Loom's "Why we recorded 200 Loom videos to hire one teammate" is one of the best pieces of recruiting content I’ve seen.

Why it’s so good:

1. They documented actual work: they showed how they did something real and the impact it had on the business.

2. They “projectized” hiring: project owner, team, regular standups.

3. They used their own product.

4. They personalized cold outreach at scale.

5. It’s simple: zero fluff, lots of transparency.

6. They connected directly with their target market: product people would love this because product people love using Loom.

7. They paid it forward: Loom documented the process as a way to help other startups that are also facing hiring challenges.

Show, don’t tell. It wins.

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