“What are you working on?”
In various forms, this is one of the best prompts you can use to turn out relevant content. It gets your people sharing the most interesting aspects of their work.
You could pose this single question (or variations of it) each week in Slack and have team members from a variety of functions answer in video, audio, and written format.
- Turn the videos into social-ready clips with titles and captions.
- Turn the audio into a “What are you working on?” short-form podcast series.
- Turn written responses into a microblog. (For inspiration, check out what FiveThirtyEight does with Live blogging during elections.)
*Go next level and launch a “What are you working on?” show on Callin.
You could create an entire brand around the concept of what you’re working on.
Whether it’s this exact prompt or something like it, question prompts are the easiest way to get your people talking about the work they’re doing. Which in my opinion, is by far the most interesting content to both create and consume.
Remember: Very few can create content from a blank slate. But provide the right question prompts, and almost anyone can fill in the gaps with enthusiasm, nuance, and insight.
Explanatory and insightful content, keeping your audience up-to-date with the latest technologies, ideas, and strategies, and genuine contribution to your field are the current and future of talent marketing.
P.S. Loom can be your BFF here. Screen shares of what you’re working on, using, and thinking about are incredibly valuable to others who are also learning, building, making, and creating things.