1 min read

Why Persona-Based Content is Worth the Effort

10-second read (+watch the video: 1:19)

We spend our days with our team, not our company.

Your engineering culture is different from your sales culture which is different from your marketing culture.

And this uniqueness is a big reason why people will leave their company to join yours. It’s that important.

If you care about relevance and relatability, you need to be creating content at this level.